Case Study: Diversifying Digital Marketing for FountainTRT
Introduction
FountainTRT, a premier online men’s health clinic, was reliant on Facebook and Google ads for client acquisition. Seeking to diversify their marketing strategies, they aimed to develop a partner program for local businesses and online influencers.
Implementation
We focused on two key tasks:
Outreach: We launched a cold email outreach campaign, targeting potential partners with a persuasive pitch about the benefits of partnering with FountainTRT. This led to dozens of partnerships with local gyms, health clubs, and online influencers. All without paying a dime.
Tracking Dashboard: We developed a sophisticated online dashboard that allowed their partners to track engagement across their audience. Partners were given a unique URL that they could promote to their audience. This allowed their partners to view key engagement metrics, and judge performance. And it also allowed Fountain to get a high level view of how their local and online partnerships were doing compared to paid ads.
Results
The initiative not only reduced their dependence on traditional ad platforms but also broadened their reach. The great thing about this program was the fact that they were able to gain new customers without ad spend up front. This project exemplifies our ability to provide innovative digital solutions that align with our client’s business goals. By executing a well-planned partner program, we helped FountainTRT expand their marketing channels and foster meaningful partnerships.
