Andrew Lee

Case Studies

Case Study: Crafting a Digital Home for ‘Skillet Guy’ Jack

Jack, a retired chef and cast iron skillet aficionado, approached us to create a digital platform complementing his social media presence. Known as the “Skillet Guy,” Jack’s passion for sharing skillet-based recipes and tips had already captivated hundreds of thousands on TikTok. He sought to extend this culinary journey onto a dedicated website.

Development and Design

We developed SkilletGuy.com, a WordPress-based site tailored for ease of use, allowing Jack to share his skillet wisdom without technical barriers. The site’s design mirrored the warmth and authenticity of Jack’s skillet cooking, offering an inviting user experience.

Content Strategy and SEO

Our team collaborated with Jack to curate engaging content that resonated with his audience. We focused on SEO optimization, ensuring his invaluable skillet tips and recipes ranked well on Google, complementing his social media success.

Impact and Growth

The website quickly became a hub for skillet enthusiasts. Jack’s unique content, combined with our SEO strategies, led to increased visibility and audience growth, turning SkilletGuy.com into a go-to resource for cast iron cooking.


This project highlights our capability to translate personal passion into digital success. By understanding Jack’s vision and audience, we crafted a website that not only showcased his expertise but also significantly expanded his online presence.

Jack lauded the project, saying, “This website perfectly captures my passion for skillet cooking and has become an integral part of my online identity.”

We are a boutique digital agency based out of Northville, MI. Our specialties include: web design, email marketing, and SEO-focused article creation.